Game over for Xbox?

Looks like the dominant player in the Gaming console arena and one of the biggest products to come out of Redmond is struggling to keep it’s neck above the water. If trying to ward off serious threats of being sidelined by competitors PS3 and Wii was not enough, now Microsoft is facing serious trouble fixing up the bugs in their Xbox 360 hardware. Apparently, the Red Ring of death is going to cost Microsoft about $1.15Billion! Robbie Bach, president of Microsoft’s entertainment and devices division (which apparently reported an operating loss of $315 million on $929 million in revenue for the three-month period that ended in March), says there have been an “unacceptable high number of repairs.”  Surprising, then that NPD still rates XBox as the highest selling gaming console. This, yet another case of equating the US to the world.