Ambush Marketing!

Posted on June 26, 2007 | 2 Comments

Spicejet ad in Indian railways website 

….not exactly Ambush marketing…but something similar to it :)

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2 Responses to Ambush Marketing!

  2. Jessie | October 30, 2007 at 6:16 pm | Reply

    Ambush Marketing is a hot topic right now. I read Ambush Marketing toolkit by Kim Skildum-Reid and learned a great deal about how it’s done and how to prevent it (without tackling the issue of whether it is morally right or not).

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